Once a consumer has developed a taste for your creations, we recommend regularly engaging with them.

Your social media management will increase as daily visitors to your destinations grow. Content strategy and creation (text, images, videos, slideshows, infographics, etc.) are just two elements of professional community management. Also part of the mix? Defining main topic areas, creating publishing plans, publishing blog posts and articles, replying to questions and comments, and exploring new trends and opportunities to implement. Depending on the client's preference, we can manage certain tasks or the entire process.

 What's the impact of a particular post? Who said what to whom? What's the social media clout of the people you're talking to? What works and what doesn't? 

Measuring results is just as important as knowing how and when to initiate conversation. That's when it makes sense to use monitoring tools that aggregate information for teams, including statistics from multiple platforms. Once you hit certain benchmarks, it might make sense to use a Social CRM.

This is key information to satisfy the needs and requirement of your target audience. Knowing the ins and out of community management will help you to turn one-time visitors into regulars. 

For do-it-yourselfers, we recommend one of our baking classes to learn how to engage your audience and turn your social media efforts into a success story.

One of the biggest common fears of brands not on the social web: What do you do if users publish negative comments about you? Sit still and do nothing? React? If yes, then how? Are these single events, or are you facing a full-blown viral crisis?

We work on strategies with our clients to ensure a cooperative dialogue within their community. This includes worst-case scenarios, escalating mechanisms and planning for stressful situations.

Once you have a fire burning in your kitchen, everyone should know exactly what to do. A viral crisis is very similar: if you take some preventive precautions and have an advance plan ready, you'll be ready in the unlikely event it does happen.