Online Marketing – Ingredients..

Sounds too simple? You've got it?.. Of course almost everyone has a decent presence on the web. But in many cases a few little details can make all the difference.

A functional website has to visually appealing, has a meaningful site architecture, includes call-for-action functionality, has a search engine friendly code and more. At first sight many websites or online marketing campaigns seem to be well put together.

But eventually an awakening question will pop up in many cases: Our traffic increased tremendously - but it is not reflected in an increase in new leads. How come? We can help you to avoid falling into this trap.

Web videos have been a hot topic on the web over the last few years - for users as well as for marketers. Videos have the unique chance to reach the viewer via multiple senses, a message can be "emotionalized" and can be "anchored" in the memory of a consumer.

Web 2.0 has led to new and extremely efficient ways for the production and distribution of commercials (please see www.moviebakery.com). Your target group can actually "mutate" from a passive audience to an active part of your campaign.

Many channels have been becoming widely available these days and can help to reach a huge audience for web videos very quickly. Think about using videos on your own website, posting them on online TV stations specific to your target group, using them as alternative to Google text ads, submitting them to online video portals or using them as viral marketing messages..

Almost every organization with high rankings is doing intensive search engine optimization (SEO) of their websites. Is this ok? Can websites get removed from search engines for this?

The answer is: Search engine optimization within certain rules is in the best interest of the search engine providers. For starters, Google offers plenty of advice on its site. Inappropriate "optimization tricks" are leading to punishment (de-listing) by search engines though. We have the experience to provide high search engine rankings with appropriate, legal and ethical methods. We are happy to show you how it is being done "right". This is the only way leading to long-term results - no matter if SEO or SEM (paid links like Google AdWords).

Below the line optimization combines various trends and technologies from Europe and the United States. The results is a multi-faceted interlacing of almost all your online marketing activities.

Countless paths are leading to your POS on the Internet - your website. Our approach raises the efficiency of each performed activity - as a side effect your search engine rankings will improve as well.

Affiliate marketing, banner, advertising in newsletters, online PR et cetera: Is all that stuff outdated and useless already? Of course not - the right mixture of ingredients is the key to your success.

These "standards" work best if executed well and if they are combined with other marketing elements. Our experience showed that banner click rates can be raised significantly in combination with a below the line, grassroots or viral marketing campaign.

Most of the Internet use still stems from laptops or desktop computers. But mobile Internet is becoming more popular at a rapid pace due to faster connections and new devices such as the iPhone.

Is it online or mobile marketing if a user gets access to a website via their mobile phone? How about taking an image and uploading it to a website? Or watching a YouTube video on a mobile device?

You can see that the borders between mobile and online marketing are getting blurry. This is why we use the term "electronic media" instead of online and mobile. New opportunities pop up every day and we would be excited to show you some ways how you could benefit from using electronic media marketing.