Cross media Marketing…
Marketers have been trying for a while to combine different media for their campaigns. This doesn't just mean to use the same content on multiple media channels.
Cross media describes the combination of activities on different media in order to reach a multiplier effect. Ever heard of 1 + 1 +1 = 5? Sounds to good to be true? Sometimes yes;-)
Sounds like wasting money? Sometimes the initial setup efforts will be a little bit higher. But a well designed cross media
campaign will reach their target groups in a much more efficient way and will yield better results..
Two key elements are activation of the target group and offering benefits to them. This will trigger the participation of consumers in cross media activities.
The recipe's secret is a tight mix of various ingredients in different media. The planning phase is a bit like arranging a song for multiple instruments and the execution of the campaign resembles conducting an (media) orchestra.
Interested?
Does cross media appeal to you? Do you have a project coming up where it could be implemented? Why don't you get in touch with us..
Cross media In action..
Here are some showcases with cross media marketing components:
