conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

Visit Website Background
conceptbakery is now Zone Background Visit Website

Always on the go

We developed a strategy to communicate the core brand value "always on the go" in digital, social media and other ways with a focus on young adults.

  • The leading car club in terms of interactivity on the social web in 2014
  • All goals were met during the lead campaign
  • For main terms like car club or road side assistance
  • Page performance index compared to competitors in 2014
  • Votes on campaign microsite
    ich-will-den-bulli.de
  • Applications for campaign
    "I want the VW bus"
Development of a digital strategy to increase brand awareness for ACV. Planning and implementation of activities targeting young adults. Analysis and optimization of digital promotions. Ongoing management of digital channels.
Multi-step campaign "www.ich-will-den-bulli.de“ including campaign microsite, team blogs and social web presence. Connection with offline events, trade show presence and guerilla activities. SEO and development of native mobile app "ACV News Ticker" for Android and IOS. Multiple other social media activities and media buys as support. Copywriting, community mangement, ongoing monitoring and reporting.
ACV had the highest interactivity index of all German car clubs in 2014 (143% above average). The VW Bus campaign led to skyrocketing participation numbers. We received over 1,000 applications with often outstanding visual content. Over 30,000 votes were received at the campaign microsite. The content - created by us and the participants - was also very well received on the social web. The total reach was well within the 8 digits. It lead to huge improvements of ACV's SEO rankings .

I want that VW bus
the best road trip of your life

We planned, launched and manage a multi-step participation campaign "I want the VW bus - The best road trip of your life". It lined up perfectly with ACV's core brand values and communicated what the brand is all about.

ichwilldenbulli.de

One campaign
Manytouch points

This campaign used many different touch points and helped to establish an ongoing communication with the target audience. A microsite, social media, team blogs, offline events, travel reports were just some of the elements we used.

Touchpoints

Application period
Win the VW bus

Anyone who was interested in winning an original 1972 VW bus aka "Bulli" could apply with a team of up to four people. The first question to answer was "why do you deserve to win? Show us in your own words, images or video!". The initial prize was to take the bus on a trip throughout Europe.

I want that bus (German microsite)

Pre-selection of winners
Making some tough calls

We selected 30 teams based on about 1,000 high quality applications we received. Each team had to master certain tasks and publish content on the team blogs we provided for them.

The travel phase
Europe, here we come!

Three winning teams took the VW bus on the road. The teams shared their adventures with the online community. The team with the most votes, best travel reports and most exciting journey got to keep the bus forever.

Trip to SpainTrip to ScandinaviaTrip to France

I want that bus (German microsite)

ACV - News ticker app

A quality automotive club needs to keep its members up to date. We developed a mobile app that serves as a central hub for interesting content from car manufacturers, bloggers, magazines, etc.

iphone

Social Web
A place to touch the brand

We set up a Facebook page, write content and take care of the community management. A number of campaigns and apps were launched and supported with media buys. ACV is "always on the go" on the social web as well.

ACV auf Facebook

facebook.com/acv