Always on the go
We developed a strategy to communicate the core brand value "always on the go" in digital, social media and other ways with a focus on young adults.
The leading car club in terms of interactivity on the social web in 2014
All goals were met during the lead campaign
For main terms like car club or road side assistance
Page performance index compared to competitors in 2014
Votes on campaign microsite
Applications for campaign
"I want the VW bus"
I want that VW bus
the best road trip of your life
We planned, launched and manage a multi-step participation campaign "I want the VW bus - The best road trip of your life". It lined up perfectly with ACV's core brand values and communicated what the brand is all about.
This campaign used many different touch points and helped to establish an ongoing communication with the target audience. A microsite, social media, team blogs, offline events, travel reports were just some of the elements we used.
Win the VW bus
Anyone who was interested in winning an original 1972 VW bus aka "Bulli" could apply with a team of up to four people. The first question to answer was "why do you deserve to win? Show us in your own words, images or video!". The initial prize was to take the bus on a trip throughout Europe.
Pre-selection of winners
Making some tough calls
We selected 30 teams based on about 1,000 high quality applications we received. Each team had to master certain tasks and publish content on the team blogs we provided for them.
The travel phase
Europe, here we come!
Three winning teams took the VW bus on the road. The teams shared their adventures with the online community. The team with the most votes, best travel reports and most exciting journey got to keep the bus forever.
ACV - News ticker app
A quality automotive club needs to keep its members up to date. We developed a mobile app that serves as a central hub for interesting content from car manufacturers, bloggers, magazines, etc.
A place to touch the brand
We set up a Facebook page, write content and take care of the community management. A number of campaigns and apps were launched and supported with media buys. ACV is "always on the go" on the social web as well.