Headphones market launch
Development and implementation of digital strategy and campaign for the launch of the new Magnat LZR Headphones product line. Creating attention prior, during and after the launch. Connection with other online and offline activities.
Most interactive headphone brand on the German social web
Page Performance Index clearly above competitors average for 2014
More engagement on the social web compared to industry competitors average
Less cost per fan than anticipated (best case)
Less cost per engagement than anticipated (best case)
More net reach than planned (best case)
Social hub for the brand
Many online activities of the brand are tied together via Facebook. We created the initial fan base, create content and manage the community with many posting images shot in-house. Media buys were used to increase the reach.
We prepared a number of social web promotions . A photo booth at the IFA trade show was integrated into the Magnat LZR Facebook page. Point of sale marketing, events and other marketing activities are being integrated into the digital landscape.
Triggering the first ratings on Amazon and other portals via a social web product test campaign. We set up an application mechanism and selected the candidates.
Extending the cooperation
Due to the successful partnership with Magnat, we were asked to extend our work beyond the German borders and support Magnat and its sub-brands internationally. This work includes digital, social media and cross-media activities.