Qualitative & quantitative market research 2.0
Does a customer prefer bread, pastries, cookies or cakes? How many? At what time? Where? For what occasion? What are consumers saying? Are they comparing ingredients, recipes or the production process?
These are questions we are used to answering in our social media research department. A number of monitoring tools help us find and analyze the data we need. We are often supplementing these tools with information gathered through focus groups, surveys and studies. All the data is then used to benchmark a brand against competitors.
The result: Effective market research that provides a valid base for the development of strategies and the planning of campaigns. It’s a pragmatic, quick and authentic process that delivers precisely what we need to get started.