conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients

Media planning

Firing up the oven

Heating up an oven can quickly become expensive. Therefore, it makes sense to think about when, how, where and for whom that effort should be taken. The same accounts for media buys.

Perfect planning is essential to make sure the temperature is rising at the right time and the dough is expanding exactly like it’s supposed to.

Segmenting your desired audience and targeting them is key. Male vs. female, young vs. old, and special interests like sports or fashion are just some ways to narrow down recipients of your goodies. We can turn a bucket into a little pastry bag that allows us to put your media exactly where it needs to be.

We make sure that the oven is set to 360 degrees - we don’t look at online as a standalone area but as part of an entire media-mix ecosystem.