conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients


The core of our tasty bites

Why should someone choose your tasty goods over the options in the window across the street? The web puts many competitors one click away from each other. Why should a user engage with your brand? How do you get a point across within seconds? In many cases, a user will tune out and click away if they don't see an instant benefit.

Try asking yourself these questions as you navigate the Internet. You’d be surprised to see how many websites you leave within a couple of seconds!

To retain and grow an audience, the answer is careful targeting and a clear definition of your position. Instead of appealing to everyone, focus on getting marketing right for your core audience. This ensures a casual discovery of your brand is enough for users to become receptive to your message.

What’s your story? We work with our clients on positioning that creates appetite. Only a tasty story makes an audience hungry for more.