conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients

Cross-media

No more marketing dead ends

Some people use a fork to eat their pie. Others use a spoon. Target audiences can be similar - both equally important but require different methods to get their attention. Your audience should not be forced to adapt their habits to your taste.

Many bakers still use the same few ingredients over and over again but we work to not limit ourselves this way. There are so many ingredients and options in today’s marketing mix that are like baking with eggs - you can just as easily separate the yolk from the white as keep them whole.

Cross-Media Marketing helps subtly combine single elements to form a mix to stimulate the senses of your audience. We look into combining all potential activities (online, offline, mobile) using elements like coupon codes, deals, specials, and QR codes to avoid marketing dead ends.

The results of cross-media marketing done right will always greatly exceed the results of standalone marketing efforts. Your audience will see your brand in many forms helping them remember your delicacies, automatically creating an appetite for more.