conceptbakery IS NOW zone

The German-American agency conceptbakery and Zone, the number 1 independent agency from the UK according to "Drum" merged in January 2016. We are now Zone.
 Combined we are a team of 220 (75 strategy, 80 developers, 65 content specialists). We are still independent and owner-managed. Our clients can expect full digital service in the areas of strategy, technology and content. On a high level. On a national and international scale. We are looking forward to this collaboration, new and exciting possibilities, clients and projects! In this spirit ... Welcome to Zone!

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Our Ingredients

Targeting

Relevant approaches for a relevant audience

It is marketing 101 to start by defining a target group and learning their tastes. But to fully understand that group takes matters to another level. We can offer you a look into the crystal ball thanks to detailed insights and our roots in the world of social media.

Phase one focuses on a small but highly relevant group of early adopters. This group works as orientation points for a larger audience and consists of thought leaders and multipliers.

How do you identify these men and women? And how do you win them over for your business, brand or campaign? When is the correct time to reach out to a broader audience?

We develop the perfect recipe based on target audience analysis. Whether your approach is an all-at-once approach or a slow phasing in, we build reach in a way that works best for you and your audience.